Online marketing sotwares have become extremely popular in today’s time. This is because the world is rapidly changing and becoming an online hub. The marketplace has moved online and as a result, sellers are facing the threat of increased competition. These entrepreneurs, therefore, use these softwares to increase their sales greatly. Some of the most common names of these softwares include ClickFunnels and ConvertKit.
Users are often confused about which of these softwares is the best for their respective goals and business. This article is designed especially for such people. It aims to discuss the differences between these two softwares and help you choose the most suitable one.
ClickFunnels vs ConvertKit
ClickFunnels is an online marketing software that does not require any programming language or custom coding skills to operate. It aims to increase the conversion rate and sales by allowing users to create landing pages, funnels, and integrations with third-party software.
ConvertKit is a full-featured email service provider (ESP). It is packed with autoresponders that help marketers manage their campaigns with ease. It makes it easier to capture leads and make more sales by allowing users the option of embedding email capture forms easily. Other email service providers include ActiveCampaign, InfusionSoft, MailChimp, Klaviyo, etc. All these ESPs have the same main purpose but come with variations of different features for email campaigns and automation.
The main difference between these two is that ClickFunnels is a sales funnel builder, while ConvertKit is an email service provider. Both of them have a lot of overlapping features, but they work best when used for their primary purposes.
Let’s take a look at ConvertKit’s dashboard:
The few most important features of ClickFunnels include that it has a drag and drop builder, it is a high converting sales funnel, it has email capabilities, and it allows domain hosting. ConvertKit is a versatile email builder; it has email responder capabilities, it allows you to create email sign-up forms, and integration with third-party software.
Now you will be able to understand the importance of both these softwares and decide which is the most suitable for your business.
If you find both impressive, the good news is that you can integrate them together and connect ClickFunnels to ConvertKit.